From The Ground Up

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The Slow Evolution Of Smartphone Usage

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Nielsen performed a study recently of 4000 cell-phone users who had downloaded an app in the previous 30 days (both smartphone and feature phone users). No doubt, 4000 seems a small sample size. Nevertheless, the data points plotted in the chart above are worth reviewing. As stated here, gaming is the second stage in the evolution of the mobile ecosystem (communication, calling/SMS, was the first), mirroring the evolution of the online space.

Gaming is fun and expects little in return from the user. Issues important to users such as trust, security, timeliness, cost and relevance are largely not considered. As the ecosystem evolves however, users will come to expect more robust applications to be made available, specifically on smartphones. Applications involving banking, productivity, shopping/retail, travel, and other transactions need to solve issues around trust, security, timeliness, cost and relevance effectively and appropriately for users to get on board.


Written by Girish Rao

September 24, 2010 at 11:39

Posted in Uncategorized

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